This material is for promotional purposes only. This public offering does not require prospectus.
  • 400,000 PLN raised capital
  • Project
    finished
  • 141 shareholders
  • 400,000 PLN share issue objective
  • 9.09 % equity on offer
  • 40 PLN share price
  • 10,000 no. of shares
  • 10.04.2017 end date
  • FLEXIBLE offer type

INVEST IN INNOVATION!

We are a manufacturer of the most technologically advanced gimbals in Europe. With your support, we want to become the world leader in manufacturing image stabilizer devices.


NEWS




ADDITIONAL INVESTMENT BENEFITS

By investing in ACR Systems SA you will join a community of shareholders of a leading company in camera stabilizers market. Aside that, we have prepared a number of souvenirs especially for you.

From 1 share

Participation in General Meeting - Together towards the goal!

By purchasing at least 1 share you will receive an invitation to annual General Meeting of Shareholders, where you will have an opportunity to meet other investors.

From 6 shares

STICKER PACK

A pack of stickers for suitcases, cars, laptops. All the people around you should know that you are supporting the development of Polish business! #InwestujeWInnowacje

From 18 shares

GIMBAL MINIATURE

Classy gimbal miniature, 7 centimeters wide, made from high-quality metal. Resembles a premium quality model – The Beast.

From 60 shares

ONE-DAY TRAINING AT A FILMING LOCATION

Working with gimbal, configuring, walking techniques, selecting proper camera movement in space, applying remote control, building a dynamic shot – all this under the supervision of an experienced film crew cameraman.

Location: Warsaw, we provide food and refreshments. and equipment (gimbals, cameras, power supply, monitors, lightning, actors).

From 1000 shares

3RD GENERATION GIMBAL WITH A SET OF ACCESSORIES

The Gimble – the first product from the third generation of ACR gimbals, ready for working with light cameras. You can choose for yourself: you take the equipment or you can pass it to a film school of your choice

A wide range of accessories allows for versatile use of stabilizer – both while mounted to a car, under a drone, as well as while using a standard handheld.

WHAT IS A GIMBAL

HOW DOES A GIMBAL WORK?

STABILIZATION

Gimbal is a popular expression for an electronic camera stabilizer.

From the technical side, it is a device that controls the operations of three electrical engines that rotate a construction to a desired position, based on data provided by a set of sensors, such as gyroscopes, accelerometers, encoders, and GPS.

In practice, gimbal allows for maintaining a perfect horizon, remote control, and an array of other, creative possibilities enclosed within a compact form of a modern equipment.

VERSATILITY

Due to its small dimensions and possibilities, the device allows creative filmmakers to build shots from perspectives never seen before. The easiness in passing the gimbal from hands to hands, as well as in demounting the device from special systems such as Black Arm or Russian Arm, allows for totally new capabilities in building shots.

Gimbals and gimbal movement control systems are successfully used by „ground” operators as well as drone operators.

TECHNOLOGY DEVELOPEMENT

We possess enormous knowledge and experience within image stabilizing technology. We understand that each gimbal user looks for a device that will primarily be technologically advanced. Intuitive handling, durability, and attractive appearance, distinctive in comparison to other products, are also an advantage. Our plans, regarding technologies and new products, are set for three following years. It is possible thanks to enormous experience and knowledge acquired throughout the course of your previous activities.

ABOUT US

FOUNDERS

Piotr Chmielewski

CEO

Sales team building specialist with numerous years of experience in premium products sales.

Max Salamonowicz

CTO

Closely engaged in stabilizers’ technology based on electronic drivers. Robotics engineer, awarded with Brief 2015 Award – 50 Most Creative Individuals in Business.

Justyna Wodzyńska

CFO

Experienced financial planner. Effectively combines knowledge in production processes and in managing company’s resources.

SPECIALISTS

Mariusz Żelażewski

R&D

Łukasz Tomczyk

Production Manager

Justyna Trofimiuk

PR & Marketing

Maciej Ciężkowski

Customer Service

TEAM

Programmers, mounting technicians, associates – a strong team is the core of our enterprise.

CONSULTANTS

Aleksiej Moskalenko

Russia

cooperation within low-level programming

George Mosko

Bahamas

cooperation in engineering

Lance Knowles

USA

product manager in the United States

Casey McBeath

USA

tests and advertising

Robert Romaniuk

Poland

consulting in compatibility with drones

Arkadiusz Śledź

Poland

consulting in ergonomics

Peter Karlsson

Sweden

cooperation within engineering

Alex Jentz

Germany

product testing

INVESTOR

SPEEDUP INNOVATION

The Investor added us at the early stage of our development by providing smart-money and allowing dynamic development of technologies. Due to help provided by SpeedUp specialists, we were able to build and in detail prepare our business model.

Company dependence

Advanced Cinema Robotic Systems Spółka Akcyjna has all that is needed to meet the statutory purpose. Trade marks, mechanics designs, the license to develop and use of the software are owned by Spółka Akcyjna.

Our project developed within three entities:

BeSteady (2013-2015)

British Limited company (the equivalent of Sp. o.o.) created for the purpose of the crowdfunding campaign on Kickstarter, not continuing operating activities

Advanced Cinema Robotic Systems Sp. z o.o. (2015-2017)

Polish limited liability company which took over the entire project (IP, trademarks, designs, know-how, technology etc.) and continued the project after BeSteady

Advanced Cinema Robotic Systems Spółka Akcyjna (2017+)

Polish joint stock company with transferred complete rights to trademarks, mechanics designs with a license for development and use of software, continuing present operations of limited liability company

WHAT HAVE WE ACCOMPLISHED

  1. #

    THE BIRTH OF AN IDEAL

    One of our founders was taking shoots from the air while using unmanned flying vehicles, today commonly referred to as drones. The first prototypes were created in response to a question: how can we acquire stable footage?

  2. u

    KICKSTARTER

    The ideal was transformed into its physical form thanks to a crowdfunding campaign at Kickstarter (2013). The PLN 1 000 000 acquired this way allowed for manufacturing the first 100 gimbals, and it strengthened our conviction that we are on the right track.

  3. f

    SpeedUp

    The Investor joined us in early 2015. The goal was simple – creating a business model, finishing the technology, and preparing for changing the processes from workshop conditions to professional production. The amount of PLN 1 500 000 was invested into company’s development. This allowed us to achieve the envisaged goal.

  4. m

    ALMOST 500 USERS

    Our devices are successfully used in various, different film locations, mostly in Germany, France, Great Britain, and in the USA. Many productions that we had the pleasure to see in cinemas have been created with our gimbals.

  5. c

    THE THIRD GENERATION

    Thanks to the effort of the whole team and an extraordinary help from user communities, the third generation of gimbals has been optimized in regard to limiting production time and costs, easiness of operations, and maintenance.

  6. 5

    TEAM OF PROFESSIONALS

    Strong team of professionals that combine experience and knowledge in designing, programming, prototyping, production, advertising, and post-sale services is a guarantee of our success.

  7. Y

    BASE FOR SCALING

    Another step is utilizing our established position, new technology, and experiences. Thanks to you, we will achieve greater operational readiness and we will be prepared for intensive expansion to foreign markets: USA, India, Europe, Australia. Join us!

PRODUCTS

VARIED CLIENTS

Our clients can be characterized based on 3 main criteria. Based on a possessed camera (weight), realization type (air shots, car-to-car, ground operator, etc.), and the team (focus puller, remote director’s, remote control) the selection of a proper devices from our offer is of key importance. Thanks to its variety and the offer being systematically adjusted, we are able to meet the individual needs of our clients.

PREMIUM SEGMENT

Operators with a very high income (working mostly in Hollywood and other recognized cinematographic towns, trends creators);

Products:

  • The Beast (on sale)
  • The Monster (in the future)
  • The Link (on sale)

HIGHSPEC SEGMENT

Operators with high income (production of advertising materials, music videos, short and longer documentaries);

Products:

  • The Rig (in the future)
  • VR Gimbal (in the future)
  • The Link (on sale)

MAINSTREAM SEGMENT

Operators entering the market, local filmmakers, creators of advertising materials and documentary specialists, journalists, amateurs.

Products:

  • The Plus (withdrawn from sale)
  • The Gimble (in the nearest future)

TECHNOLOGY

F

INVENTIVENESS

A lot of unique solutions were created in our R&D division. Real Inverted Mode, applying an embedded keyboard and OLED screen, integrated power supply for cameras and accessories, and a range of other functions were all created thanks to courageous approach towards research and development works. Not without significance was also an enormous help from our testers and brand ambassadors who, while using ACR gimbals on a daily basis, supported us at each step of the design.

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INTELLIGENT SOFTWARE

Correct operating is not enough for our demanding clients. Our devices, being easy in use, at the same time provide the highest level of functionality. Fast and efficient configuration, automatization of update and configuration processes, precision of operating, and new functionalities – thanks to an internal team of programmers we were able to create unique solutions that have already had an opportunity to be tested on difficult filming locations.

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DURABLE MATERIALS

Our clients accomplish serious projects – we approach our job seriously. Gimbals are manufactured from highest quality materials: carbon fiber, aircraft aluminum, polymers. Components processing is performed on numerically controlled machines, and the production process also includes technical anodizing and corundum covering. Electronics are built based on Cortex family processors and advanced sensors. Almost whole of the production takes place in Poland.

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QUALITY CONTROL AND WARRANTY

Our products are thoroughly controlled before shipping to our clients. We apply strict quality standards and care for positive experiences of our clients, from the very first contact with a gimbal. We guarantee highest quality RMA service, the longest warranty period (2 years) on the market, and post-warranty repairs during the whole product exploitation period.

Future

What we spend our resources on?

It is a first step towards acquiring money necessary for increasing the scale of an enterprise, and to launch a wide-scale marketing campaign. We have a creative, experienced, and innovative team of people, and proper technology. Currently, we want to focus on building global brand awareness and proper manufacturing infrastructure.

V

MARKETING

Intensified activities aimed at realizing marketing campaign. Increased presence in social media, on professional portals and during branch fair events, and cooperation with brand ambassadors will ensure an increase of our brand recognition. Go Global!

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PRODUCTION

We will be able to optimize costs of acquired components, while at the same time scaling the production, in order to acquire highest profitability. We want products from the third generation to be manufactured in a most cost-effective way, without sacrificing the quality.

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PREMISE

Due to an increase in scale, and for the purpose of speeding up the production, we wish to move to another premise. This will allow our team to have an on-location division of electronic engineers and programmers, which will substantively increase the effectiveness of our work.

  1. 3

    VARIED OFFERS

    The third generation of technology is modular and fast-adapting. Enormous experience gathered throughout previous years and the support of testers, clients, and distributors allowed us to prepare product portfolio, while considering the necessity of withdrawing some of the products, and introducing their successors for the following years.

  2. 2

    SCALING THE ENTERPRISE

    Throughout last several years we have been building an advanced technology, while improving the business model. During this period, we have been testing client’s reaction towards innovation.
    We are currently in a process of extending our offer, as well as increasing its availability on the market. For this purpose, we are strengthening the position of our company, we are tightening the cooperation with our subcontractors, and we are changing our production location.

  3. Z

    NEW MARKETS

    In 2017 we will be developing our presence in the USA and Western Europe, strengthening our position in Poland, and we will be introducing our products in India. Additionally, in the following years we plan to take care of our clients from other countries of North America, South America, Australia, and Africa.

  4. h

    GOING PUBLIC

    After three years, we plan to go public on Warsaw Stock Exchange. Alternatively, we will be considering an option of industry exit.





Here, you will find more information:




FAQ

Frequently Asked Questions

Valuation of our shares is based on prior results and brand value. We have a lot of satisfied users who use our equipment on filming location of the biggest Hollywood productions. We have active distributors in Europe, Australia, and the USA, and other parts of the world are included in our plans. We are certain that the actual value of our company is in accordance with the valuation presented.

We think so. It is worth having a small number of startup shares – when they become big, each share may be worth a couple times more than the initial purchase price. We operate in an industry that is connected with drone market – it is one of the most dynamic film industry branches. While we certainly remember about the scale, we are sure that each share purchased today, within a few years, will be worth a lot more.

Yes – according to law, shares may be further sold at own discretion and according to individual price.

Owning shares does not entails any obligations. Once a year you will receive an invitation to a General Meeting of Shareholders where your attendance is not mandatory.

Yes – we cooperate on this issue with Beesfund.com portal, that is experienced in similar issues, and with a legal office that takes care of all the formal issues. An important information is also that the initiative has been reported to the Financial Supervision Authority.

At this moment, no. Our main goal is to build stabilizers of the third generation. Generated profit, as previously, we want to allocate to further investments.

The invest.acr-sys.com is realized with cooperation with Beesfund.com which, as a leader in ownership crowdfunding in Poland, has previously organized a number of similar initiatives. From your point of view, a very important fact is that the organization of this initiative is reported to the Financial Supervision Authority. Please visit www.beesfund.com, and learn how many from Polish projects have already acquired capital thanks to transforming into a joint-stock company and through share issuance.

We need the funds only to increase the growth of our company. If we do not gather the necessary capital, this plan will still be performed, only at a slower pace.

Previous resources, which we acquired through external financing, allowed us to focus on development and on preparing technologies, and on market analysis, thanks to which we precisely know what, to whom, and in what form we need to provide. Our devices are a combination of advanced technology, precise electronics, and complex algorithms. All this, packed in a casing designed with care for even tiniest details, shows that funds have been utilized properly. Additional 400 thousand will allow for immediate rescaling of the enterprise, and to introduce to the market another hundreds of devices of the highest quality available. Thanks to this current initiative, we will familiarize potential investors with our company.

Advanced Cinema Robotic Systems S.A. was established to create and deliver solutions for the film industry. We will focus on technology development and fulfilling the needs of creative filmmakers. The main attention will be directed towards the growing interest in unmanned vehicles, so-called drones, practical application of stabilized VR recording, and providing unique stabilization solutions (gimbals) for users around the world. We are a new entity but we continue to develop the work started in ACR Systems Sp. o.o. using gained experience.

ACR Systems Sp. o.o. remains active, however, it will not be a competition for the newly established ACR Systems S.A. ACR Systems Sp. o.o. will be focused on service activities.
ACR Systems Sp. o.o. today owns 100% of ACR Systems S.A.